Mega Handloom Cluster’s Impact at the Weekend Pop Up Market
October 24, 2023 | by Sonali Warepam
The Mega Handloom Cluster, Imphal East made an impressive appearance at the weekend Pop Up Market organized by paonamart.com at Urban Haat, Nilakuthi, on April 29, 2023.
One of the key highlights of this event was the opportunity for the Mega Handloom Cluster, Imphal East to showcase handcrafted products produced by talented Textile Designers in collaboration with the local weavers under Mega Handloom Cluster, Imphal East. These designer products represented a fusion of traditional weaving techniques with contemporary designs, catering to a diverse and evolving consumer base. The integration of designers into the handloom ecosystem breathed new life into the craft, making it more appealing and relevant to a broader audience.
Beyond the display of designer products, the Mega Handloom Cluster’s presence at the Pop-Up Market was to help the weavers effectively market their handloom products. It represented a strategic approach to promote and market the handloom products produced by the weavers of Imphal East.
The participation in the paonamart.com Weekend Pop Up Market was a remarkable stride in the quest to empower Imphal East weavers. By facilitating the marketing of handloom products, the initiative not only boosted the local economy but also provided an invaluable platform for artisans to connect with their audience. This event represents a harmonious blend of tradition and innovation, and it is a testament to the potential for positive change when government programs, local artisans, and modern marketing platforms unite. As the initiative continues to flourish, Imphal East’s weaving heritage is on a path to renewed recognition and prosperity.